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Consumer Discretionary

Wayfair's Hybrid Retail Surge: Millennials, AR and "Own‑Forever" Drive $23 % Growth

Wayfair’s Hybrid Retail Surge: Millennials, AR and “Own‑Forever” Drive $23 % Growth

Wayfair’s 2026 outlook shows millennials driving a 65% surge in home‑decor demand, a 27% in‑store‑to‑online conversion boost, and a new “Own‑Forever” line that boosts margins while cutting returns—proof the hybrid retail model is reshaping the furni…
5 minutes to read